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Advisory Alpha Review

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Advisory Alpha, registered in 2011, serves 30 state(s) with a licensed staff of 43 advisors. Advisory Alpha manages $1.2 billion and provides investment advisory services for 7,181 clients (1:167 advisor/client ratio).



Firm Information


Summary Firm
Minimum Investment Ask firm
Average Client Balance $173,437
Total AUM $1.2 billion
Fee Range Ask firm
Advisor / Client Ratio 1:167
Languages Offered Ask firm
Specialities Ask firm
Website Visit Site
Phone Number 866-530-1400
Headquarters Holland, MI
Locations See locations
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LinkedIn Ask firm
SEC Filings View SEC IAPD CRD #158282


Disciplinary Questions


After checking the disciplinary records of Advisory Alpha, our system found no disciplinary questions to ask. Checks take place monthly.



Conflict Questions


After checking the regulatory records of Advisory Alpha, our system has identified the following question(s) to ask. Learn more.


Does Advisory Alpha offer mutual funds that have 12b-1 fees?


12b-1 fees increase the total annual cost of owning a mutual fund with no guarantee of higher returns. Some firms receive these fees as payments, which creates an incentive to promote them.


Does Advisory Alpha offer products that have performance-based fees, or does it accept performance-based fees? Will any of my assets be invested in those products?


When performance-based fees are charged, the financial advisor is paid for outperforming a benchmark, typically an index. While this may seem like an attractive compensation structure to ensure your advisor is making your money work for you, often, the managers of those products are incentivized to take inappropriate risks to beat their performance benchmark. For instance, research has shown that mutual funds that use incentive fees take on more risk that funds that do not, and tend to double down and increase their risk following a poor performance. This could be detrimental to a client during down markets.


Does Advisory Alpha perform side-by-side management? How does Advisory Alpha mitigate conflicts that arise from managing accounts with differing fee structures?


This typically occurs when firms manage mutual funds or hedge funds alongside smaller retail accounts. Side-by-side management can create an incentive for the advisor to favor the larger funds, potentially leading to unequal trading costs and unfavorable trade executions for their retail clients.


Which securities does Advisory Alpha trade for itself that it will also be recommending to me?


Advisory Alpha has marked in their disclosures that they trade recommended securities. While this often can be seen as "eating your own cooking," there are several inherent conflicts that can arise. For example, front running is when a financial professional buys or sell securities ahead of their client. In short, any financial professional should disclose all positions they hold (or have sold short) that they will also be recommending to you.


Our system found no other conflict questions to ask. Checks take place monthly.



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Disciplinary History


An important aspect of the Trust Algorithm is processing the SEC Form ADV Part 1 filing of each Registered Investment Advisor (RIA). “Item 11 Disclosure Information” contains a list of valuable disclosures that are relevant for Americans.

As identified in SEC Form ADV Part 1, Item 11 “Disclosure Information”, the Trust Algorithm identified the following disciplinary disclosures for Advisory Alpha:




Cost


Unfortunately, there is no single, uniform pricing standard for working with a financial advisor. Catchphrases, including "fee-only," can be helpful; however, Americans often get confused with competitors promoting "fee-based" in response.

Ultimately, to understand the underlying costs of advisory services, we always recommend asking for an itemized fees breakdown and reading the firm's ADV Part 2 Brochure (Item 5, "Fees and Compensation").


View Fee Disclosures




FAQs





Other Firms


Strategic Choices Wealth Advisors, Financial Alternatives, Bay Rivers Group Wealth Partners, Azul Financial




This automated report was generated using SEC and FINRA data and was last updated on December 4th, 2021*. For data support, email "support@investor.com". Views: 247 (trailing six months). Firms that receive a 4.5 or 5-star rating are considered Trusted by investor.com. Learn more.


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