Meet the Team was founded in 2018 as a consumer advocacy project. Its mission: to serve Americans as a trusted resource for researching and comparing financial advisors. The project was spearheaded by co-founders Blain and Brandon Reinkensmeyer after their grandparents lost hundreds of thousands of dollars with a broker they thought they could trust but who was, in reality, not a fiduciary.

To help Americans, the team downloaded thousands of regulatory filings from the SEC, collecting over 500,000 data points in total. Using that regulatory data, the team built an algorithm to rate firms based on their regulatory records. Each month,'s Trust Algorithm helps thousands of Americans research and compare financial advisors.

In 2021, the site expanded to include personal finance educational content and reviews. This effort continues today, as the site is now also recognized as a Certified B Corporation™ and includes coverage of financial topics such as retirement, savings accounts, and credit cards.

Who We Are is wholly owned by Reink Media Group, LLC (RMG) a privately held Michigan based company founded in February 2009. RMG's mission is to provide financial education and advice that puts people first before profits. As a Certified B Corporation, we adhere to the high, independently verified standards of social and environmental performance and public transparency. Primary holdings include:,,, and For more information, visit logo logo logo
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