Why Trust Us

Author: Published on June 09, 2022 was founded in 2018 with a mission: to provide Americans with an unbiased and unparalleled resource for finding a trustworthy financial advisor. Our independent database remains unmatched in the field and serves some 1 million visitors annually.

Today, as we continue to build on that foundation, our mission has expanded to offer consumers unbiased, expert guidance in selecting financial products and learning how to build their wealth and financial health in a well-informed manner.

Here's why is a trustworthy resource for personal finance education.

We are experts

Our team consists of seasoned professionals who are highly regarded in their fields and dedicated to upholding the highest standards of journalism and research. Combined, the core team represents more than 100 years of industry experience. Our writers are sought-after sources in the world of personal finance, and have been featured by media outlets including the New York Times, Wall Street Journal, Forbes, MarketWatch, National Public Radio and "Today." Read more about writers Dayana Yochim, Andrea Coombes, Chris McKhann and Blain Reinkensmeyer.

Contact us if you are interested in interviewing one of our experts.

We are unbiased

Independence is paramount to our mission at We do not accept payment for referrals, and we do not sell visitor data, period. We also refuse to sell banner advertisements, and our tools do not require private, personal information to be shared. Financial service providers cannot pay us to write about them, alter a review, modify an opinion, or inflate a star rating. Our editorial decisions are, and always have been, independent and impartial.

Our mantra is simple: people before profits.

We are thorough

We pride ourselves on analyzing products using strict, proprietary testing methods and collecting insightful data to draw comparisons. Our reviews are the result of hundreds of hours of research and testing, and our data is validated by in-house analysts. Some examples of our meticulous processes:

  • Our database of more than 16,000 financial advisors draws on analysis of more than half a million points of regulatory data filed with the Securities Exchange Commission (SEC) and Financial Industry Regulatory Authority (FINRA).
  • Our review of top savings accounts represents 532 data points collected over seven months, with banks assessed across 70 variables.
  • Our Best Cashback Credit Cards search tool is powered by a database amassed over eight months, gathering 58 data points on each rewards card program.

We are respected in the industry

Many registered investment advisory firms voluntarily choose to undergo evaluation to earn's Trusted badge. This certification indicates that a firm has met strict regulatory requirements, and is only available to firms that we have independently rated at 4.5 or 5 stars. See some of the firms that support's mission here.

About Reink Media Group is but one constellation in the greater financial universe of Reink Media Group. Our other sites include, UK,,, and

Reink Media Group helps millions of consumers and individual investors each year. People from across the globe trust our research to help them find the best financial products and services. Whether we are helping you find a broker, a financial advisor, a new credit card or a new savings account, Reink Media Group will always put people before profits to help you make the right choice for you.

We call ourselves RMG. Here's a bit more about us:

  • We're dedicated to our readers. 38,711,471 users (and counting) have been helped across our domains.
  • We believe green is good. Our company is fueled by 100% green energy.
  • We have a mantra: people before profits.
  • We have a mission: to make the world a safer place for investing while sustaining an ethical, environmentally conscious approach.

Feedback from our readers

"Did not know any of this — sounds like my investment company is doing a poor job." - June 6, 2022

"Everything was helpful, especially [information on] their lack of honesty, credibility, etc.! Thank you very much. I almost made a big mistake.'" - May 30, 2022

"This is fantastic. I don't know what I don't know, but now I know more." - May 24, 2022

"I am a novice ... and am looking to absorb as much information as possible before investing. Your questions will be ones I keep in mind as I go forward." - May 14, 2022

"Very informative, made choosing a new bank account EASY & PAINLESS! Thank you, so much." - April 12, 2022