Why Trust Us


Written by investor.com

September 12, 2023

Investor.com was founded in 2018 with a mission: to provide Americans with an unbiased and unparalleled resource for finding a trustworthy financial advisor. Our independent database remains unmatched in the field and serves some 1 million visitors annually.

Today, as we continue to build on that foundation, our mission has expanded to offer consumers unbiased, expert guidance in selecting financial products and learning how to build their wealth and financial health in a well-informed manner.

Here's why investor.com is a trustworthy resource for personal finance education.

We are experts

Our team consists of seasoned professionals who are highly regarded in their fields and dedicated to upholding the highest standards of journalism and research. Combined, the investor.com core team represents more than 100 years of industry experience. Our writers are sought-after sources in the world of personal finance, and have been featured by media outlets including the New York Times, Wall Street Journal, Forbes, MarketWatch, National Public Radio and "Today." Read more about our writers, including Dayana Yochim, Andrea Coombes, and Blain Reinkensmeyer.

All research, writing and data collection at investor.com is done by humans, for humans. Read our generative AI policy here.

Contact us if you are interested in interviewing one of our experts.

We are unbiased

Independence is paramount to our mission at investor.com. We do not accept payment for referrals, and we do not sell visitor data, period. We also refuse to sell banner advertisements, and our tools do not require private, personal information to be shared. Financial service providers cannot pay us to write about them, alter a review, modify an opinion, or inflate a star rating. Our editorial decisions are, and always have been, independent and impartial. Here's how we make money and more on how we test financial products and services.

Our mantra is simple: people before profits.

We are thorough

We pride ourselves on analyzing products using strict, proprietary testing methods and collecting insightful data to draw comparisons. Our reviews are the result of hundreds of hours of research and testing, and our data is validated by in-house analysts. Some examples of our meticulous processes:

  • Our database of more than 17,000 financial advisors draws on more than half a million points of regulatory data filed with the Securities and Exchange Commission (SEC).
  • Our review of top savings accounts represents 532 data points collected over seven months, with banks assessed across 70 variables.
  • Our best cashback credit cards calculator is powered by a database amassed over eight months, gathering 58 data points on each rewards card program.

We are a Certified B Corp

Certified B Corporations™ are for-profit companies legally required to consider the impact of their decisions on all stakeholders. B Corps must meet the high, independently verified standards of social and environmental performance and public transparency with a legal commitment to making a positive impact on the planet and its people.

Reink Media Group earned its B Corp certification in October 2022 after undergoing a rigorous in-depth review of the effect of the company’s operations and business model on its workers, community, customers, and the environment by B Lab, a nonprofit network that certifies B Corporations. Reink Media Group and all of our domains will go through the assessment and verification process every three years to maintain our B Corp certification.

Reink Media’s B Corp Impact report is publicly available on bcorporation.net where readers can compare B Corp scores against the performance of mainstream businesses.

About Reink Media Group

Investor.com is but one constellation in the greater financial universe of Reink Media Group. Our other sites include StockBrokers.com, StockBrokers.com UK, ForexBrokers.com, and BrokerNotes.co.

Reink Media Group helps millions of consumers and individual investors each year. People from across the globe trust our research to help them find the best financial products and services. Whether we are helping you find a broker, a financial advisor, a new credit card or savings account, or sharing plain-talk guidance on personal finance, Reink Media Group will always put people before profits to help you make the right choice for you.

We call ourselves RMG. Here's a bit more about us:

  • We're dedicated to our readers. 38,711,471 users (and counting) have been helped across our domains.
  • We believe green is good. Our company is fueled by 100% green energy.
  • We have a mantra: People before profits.
  • We have a mission: To make the world a safer place for investing while sustaining an ethical, environmentally conscious approach.
  • We are a Certified B Corporation™: We meet the high, independently verified standards of social and environmental performance and public transparency.

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