2024 Annual Awards

2024 Annual Awards

Our picks for the best in personal finance.

Over 17,000 Financial Advisor Firms Rated

  • Powered by the proprietary Trust Algorithm.
  • A trusted resource for Americans researching and comparing financial advisor firms.
  • 500,000+ data points. 100% consumer advocacy.

Interactive financial education

  • Educational courses written for everyday Americans.
  • Videos, flashcards, and more.
  • Topics covering credit, retirement and financial advisors.

About was founded in 2018 as a consumer advocacy project. Originally created to serve Americans as a trusted resource for researching and comparing financial advisors, in 2021 the site expanded to include personal finance educational content and reviews.