Since its launch in 2018, has been a trustworthy partner for Americans looking for unbiased personal finance guidance. Our unique Trust Algorithm, created as a consumer advocacy project, collects and parses federal regulatory data to rate more than 17,000 financial advisors across the country, helping Americans choose the right advisor for them.

Our coverage of key areas of personal finance gives users the information they need to make smart decisions about investing, retirement planning, building credit and more. And our unbiased reviews and guides are a great resource for finding the right credit card or high-yield savings account.

Financial advisory firms that have achieved a 4.5 or higher star rating via the Trust Algorithm have the opportunity to join our Mission Supporters program. Firms across the U.S. have chosen to support our consumer advocacy efforts and proudly display’s ratings. is visited by some 1 million + readers annually. Based in Royal Oak, Michigan, it is part of Reink Media Group, a certified B Corp™.

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