Written by investor.com
Investor.com was founded in 2018 as a consumer advocacy project whose mission was to serve Americans as a trusted resource for researching and comparing financial advisors. The project was spearheaded by co-founders Blain and Brandon Reinkensmeyer after their grandparents lost hundreds of thousands of dollars with a broker that they thought they could trust — but who was, in reality, not a fiduciary.
As part of the Trust algorithm, each month the investor.com platform downloads hundreds of thousands of data points from the SEC IAPD database. That data is fed into a scoring algorithm to rate firms on overall trustworthiness based on their regulatory records and conflicts of interest. Firms that are rated 4.5 or 5-stars by the algorithm are considered Trusted by investor.com.
Claimed Firms
Some of the firms who are supporting investor.com.
Spreading the Word
Here are examples of how Trusted firms are referencing investor.com. Contact us using the form below if you would like to utilize Trusted award badges as part of your efforts.
Claim your firm
Is your firm 4.5 or 5-star rated by the Trust algorithm? Search for your firm here and if so, email us and join our growing community of Trusted financial advisory firms who have claimed their page.
"Trusted by investor.com" status is reserved to those financial advisor firms meeting investor.com's strict requirements, beginning with earning no less than a 4.5 to 5 -star rating based on investor.com's independent Trust algorithm analysis.
Firms having met these requirements may further elect to participate in the investor.com Certification program for an annual fee paid to investor.com. Qualified participating firms must abide by investor.com Certification program's terms and conditions when utilizing an awarded "Trusted by investor.com" badge, as well as in connection with permitted enhancements to the firm's investor.com profile page.
Participation in the Certification program, including the payment of an annual fee to investor.com, does not guarantee or in any way bias investor.com's decision to award "Trusted by investor.com" status, and "Trusted by investor.com" status shall not constitute or be construed as an endorsement of any firm by investor.com. As a consumer advocacy project, investor.com does not charge any licensing fees for earned state accolade badges.