How We Use AI

Written by

July 21, 2023

In recent months, generative artificial intelligence, or AI, applications like ChatGPT and Bard have upended many of our assumptions about the information we find on the internet.

We’ve created this page as an extension of our existing editorial principles to provide some context about how our content is created, and – above all – to reassure our readers that the information they find on has been written, fact-checked, researched, recorded, filmed, and published by human beings.

That said, we are cautiously optimistic about the possibilities presented by generative AI within the investing world, and our team of writers, researchers, data analysts, and editors strives to be at the forefront of new technology.

To support your trust in us, here we’ll outline precisely how we do and don’t use generative AI tools at

How we do not use generative AI

We do not publish content that has been written, generated, or created by AI.

We’re proud to say that we’ve published thousands of words of research on, and every one of those words was handwritten by a writer, fact-checked by a member of our research team, and edited and published by a human editor. Feeding prompts into a chatbot or content generation AI application is not – and has never been – a part of the content creation process at

We never use AI to formulate opinions about the products, services, or companies that we cover.

Our opinions are entirely our own, and the result of our extensive research and decades of collective experience covering the world of personal finance. Our reviews are based on our own independent testing of products and services. We don’t outsource this process to anyone – or any generative software. Learn more about our Trust Algorithm, which feeds our free and searchable database of financial advisory firms.

How we may occasionally use generative AI

We may use tools like a search engine for initial research or planning purposes.

If we do use generative AI, we’ll use it in much the same way that people use tools like Google and Wikipedia. We may run topical searches or explore some prompts for the purpose of sparking an idea for content we are planning to create.

This policy was last updated on July 21, 2023.

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