Vanguard Personal Advisor Services Review

Vanguard Personal Advisor Services, founded in 1995, is a Registered Investment Advisor (RIA) in 52 state(s) with a licensed staff of 835 advisors. Vanguard Personal Advisor Services manages $151.09 billion and provides investment advisory services for 865,369 clients (1:1037 advisor/client ratio).

Vanguard Personal Advisor Services requires a $50,000 minimum investment and charges between 0.30% and 0.05% for ongoing portfolio management services, depending on the size of the portfolio.


  • Firm has $1B or more in assets under management
  • Been in business 23 years
  • No disciplinary history
  • Firm services over 1,000 clients
  • Firm acts as their own custodian


  • Firm is a broker-dealer or is affiliated with one and may be subject to compensation-related conflicts of interest
  • Firm has a low advisor to client ratio
  • Firm actively engages in insurance sales and may be incentivized to insure clients with products that generate high sales commissions when lower cost alternatives may exist
  • Firm privately manages or owns some of the products they recommend and may be incentivized to sell those products over others to their investors
  • Firm may receive soft-dollar benefits that could incentivize them to push trades through broker-dealers that provide advantages to the firm instead of through broker-dealers that could provide the best execution for their clients

Managed Investing

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Trust Score

Annual Management Fee Percent
$0 to $4,999,999 0.30%
$5,000,000 to $9,999,999 0.20%
$10,000,000 to $24,999,999 0.10%
$25,000,000+ 0.05%
Feature Value
Estimated Fees (Annual) $300 on a $100,000 portfolio
Annual Management Fee Notes None
Minimum Investment $50,000
Minimum Annual Fee $0
Average Account AUM $174,590
Broker-Dealer Hybrid Yes
Disciplinary History No
Total AUM $151.09 billion
Advisor / Client Ratio 1:1037

Questions & Answers

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Malcolm T wrote: Does Vanguard have an office in Chicago, Illinois?

3 months ago
Response from Jessica H at

Vanguard does not have physical locations, but their advisors are available to help via phone, email, or video conferencing.

Malcolm T wrote: Does your firm follow a fiduciary standard for all Broker to client relationship?

3 months ago
Response from Jessica H at

Vanguard's Investment Advisors are required by federal law to follow a fiduciary duty that ensures their clients' interests are placed in front of their own when providing financial advice. However, Brokers (also known as Broker-Dealers) are not the same as Investment Advisors and are subject to a much less rigid suitability standard when they provide advice. Many firms, including Vanguard, offer both models. Before working with a financial professional, make sure to ask if they're acting as a Registered Investment Advisor or Broker-Dealer to understand their duty to you.

Neill P wrote: To what extent is each client's portfolio managed the same as all other clients or differently? Also are in-house trust services available to a client?

4 months ago
Response from Jessica H at

Vanguard Personal Advisors Services provides custom financial plans for their clients. Using information relating to your financial situation, investment objectives, and willingness and ability to take risk, your advisor will formulate a financial plan and recommend an asset allocation and specific Vanguard Funds that are appropriate for you.

Vanguard National Trust Company, an affiliate of Vanguard, offers trust administration and investment management services customized to meet your needs, as well as those of your family and other beneficiaries. You'll want to contact an advisor to determine which service is right for you.

FinanceGuy wrote: Does Vanguard act as a fiduciary for all clients accounts, retirement and taxable?

7 months ago
Response from BlainR at

Yes, all our research suggests Vanguard has clients best interest for all account types.

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