Vanguard Personal Advisor Services Review

Trust Score 92%
Trust Score info_outline

Vanguard Personal Advisor Services, federally registered in 1995, is a Registered Investment Advisor (RIA) in 52 state(s) with a licensed staff of 835 advisors. Vanguard Personal Advisor Services manages $151 billion and provides investment advisory services for 865,369 clients (1:1037 advisor/client ratio).

Vanguard Personal Advisor Services requires a $50,000 minimum investment and charges a blended rate between 0.30% and 0.05% for ongoing portfolio management services, depending on the size of the portfolio.


  • Firm uses a transparent fee-only model
  • Firm acts as their own custodian
  • Firm has $1B or more in assets under management


  • There is only one licensed advisor for every 1037 clients (industry average 1:50)
  • Firm is a broker-dealer, or is affiliated with one, and may be subject to compensation-related conflicts of interest
  • Firm actively engages in insurance sales and may be incentivized to insure clients with products that generate high sales commissions when lower cost alternatives may exist

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Managed Investing

Feature Value
Estimated Fees (Annual) $0 on $100,000 portfolio
Annual Management Fee Notes None
Minimum Investment $50,000
Minimum Annual Fee $0
Average Account AUM $174,590
Hybrid Advisor Yes
Disciplinary History No
Total AUM $151 billion
Advisor / Client Ratio 1:1037
Headquarters Malvern, PA
SEC Filings Forms and Brochures

Annual Fee Ranges Percent
$0 to $4,999,999 0.30%
$5,000,000 to $9,999,999 0.20%
$10,000,000 to $24,999,999 0.10%
$25,000,000+ 0.05%

Questions & Answers

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Malcolm T wrote: Does Vanguard have an office in Chicago, Illinois?

8 months ago
Response from Jessica H at

Vanguard does not have physical locations, but their advisors are available to help via phone, email, or video conferencing.

Malcolm T wrote: Does your firm follow a fiduciary standard for all Broker to client relationship?

8 months ago
Response from Jessica H at

Vanguard's Investment Advisors are required by federal law to follow a fiduciary duty that ensures their clients' interests are placed in front of their own when providing financial advice. However, Brokers (also known as Broker-Dealers) are not the same as Investment Advisors and are subject to a much less rigid suitability standard when they provide advice. Many firms, including Vanguard, offer both models. Before working with a financial professional, make sure to ask if they're acting as a Registered Investment Advisor or Broker-Dealer to understand their duty to you.

Neill P wrote: To what extent is each client's portfolio managed the same as all other clients or differently? Also are in-house trust services available to a client?

9 months ago
Response from Jessica H at

Vanguard Personal Advisors Services provides custom financial plans for their clients. Using information relating to your financial situation, investment objectives, and willingness and ability to take risk, your advisor will formulate a financial plan and recommend an asset allocation and specific Vanguard Funds that are appropriate for you.

Vanguard National Trust Company, an affiliate of Vanguard, offers trust administration and investment management services customized to meet your needs, as well as those of your family and other beneficiaries. You'll want to contact an advisor to determine which service is right for you.

FinanceGuy wrote: Does Vanguard act as a fiduciary for all clients accounts, retirement and taxable?

1 year ago
Response from BlainR at

Yes, all our research suggests Vanguard has clients best interest for all account types.