Heron Wealth Review


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Heron Wealth, registered in 2008, serves 11 state(s) with a licensed staff of 2 advisors. Heron Wealth manages $454.7 million and provides investment advisory services for 213 clients (1:107 advisor/client ratio).

Firm Information

Summary Firm
Overall Rating
Minimum Investment $300,000
Average Client Balance $2,134,889
Total AUM $454.7 million
Advisor / Client Ratio 1:107
Website Visit Site
Phone Number 347-580-5280
Headquarters New York, NY
Locations See locations
Twitter heronwealth
SEC Filings View SEC IAPD CRD #146012

Disciplinary Questions

After checking the disciplinary records of Heron Wealth, our system found no disciplinary questions to ask. Checks take place monthly.

Conflict Questions

After checking the regulatory records of Heron Wealth, our system has identified the following question(s) to ask. Learn more.

Does Heron Wealth offer mutual funds that have 12b-1 fees?

12b-1 fees increase the total annual cost of owning a mutual fund with no guarantee of higher returns. Some firms receive these fees as payments, which creates an incentive to promote them.

Which securities does Heron Wealth trade for itself that it will also be recommending to me?

Heron Wealth has marked in their disclosures that they trade recommended securities. While this often can be seen as "eating your own cooking," there are several inherent conflicts that can arise. For example, front running is when a financial professional buys or sell securities ahead of their client. In short, any financial professional should disclose all positions they hold (or have sold short) that they will also be recommending to you.

Our system found no other conflict questions to ask. Checks take place monthly.

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Disciplinary History

An important aspect of the Trust Algorithm is processing the SEC Form ADV Part 1 filing of each Registered Investment Advisor (RIA). “Item 11 Disclosure Information” contains a list of valuable disclosures that are relevant for Americans.

As identified in SEC Form ADV Part 1, Item 11 “Disclosure Information”, the Trust Algorithm identified the following disciplinary disclosures for Heron Wealth:


Unfortunately, there is no single, uniform pricing standard for working with a financial advisor. Catchphrases, including "fee-only," can be helpful; however, Americans often get confused with competitors promoting "fee-based" in response.

Ultimately, to understand the underlying costs of advisory services, we always recommend asking for an itemized fees breakdown and reading the firm's ADV Part 2 Brochure (Item 5, "Fees and Compensation").

View Fee Disclosures


Other Firms

Courage Miller Partners, Collaborative Wealth, Secured Retirement Advisors, Aljen Asset Management

This automated report was generated using SEC and FINRA data and was last updated on June 16th, 2022*. For data support, email "". Views: 592 (trailing six months). Firms that receive a 4.5 or 5-star rating are considered Trusted by Learn more.

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