Brand Guidelines and Best Practices

As a consumer advocacy project, there is no licensing fee for utilizing or referencing the brand, logo, advisor profiles, badges, or similar. We simply ask that you follow these guidelines.

About was launched in 2018 under the belief that transparency can help Americans make better decisions about who manages their wealth. As a consumer advocacy project,’s North Star is living in a fiduciary-first America. is wholly owned by Reink Media Group, a privately held company founded in 2009. For more information, visit


Company Name: should be referenced as “” with a lower case “i”.


News and Press Releases: The brand name, logo, badges and similar may be referenced for news and press-related purposes. As a consumer advocacy project, there is no fee associated with mentioning


Backlinking: For all general brand-related references, e.g. social sharing or backlinking to your profile page, please link to our home page or the specific page(s):
Example 1:
Example 2:*
*Note: be sure to check URL before sharing.


Social Media: Easily share content by clicking the Social Share icons. For customized social media mentions, tag in your posts and follow the proper citing/backlink requirements. Our Twitter handle is @investor_com and our company page on LinkedIn is
Example Tweet: “Look us up @investor_com, we are Trusted! {link to profile URL}.” logo

Imagery and Logos: The logo may be used in digital or print format. All scaling ratios should remain intact. Please do not stretch or adjust image scaling ratios. All custom created graphics and/or imagery must be approved by before use. Download logos.

Best Practice Examples

Here are examples of how some of our Trusted firms and partners are referencing We encourage you to start referencing profiles in your digital and print projects, and request that you share updates with us! Please register your profile or contact us if you would like to utilize Trusted award badges as part of your efforts.

firm website example
firm website example

individual website example
individual website example

second firm website example
second firm website example

firm press release example
firm press release example

individual social media example
individual social media example

Questions? Contact the Team

Brandon Wilson
Brand Development
Email Brandon or schedule a call

Amanda Holdsworth
Public Relations
Email Amanda

For profile and data questions, please email